Hitching your wagon to a star is a time-tested method of getting far. Advertisers need to lock on to robust affiliate networks and further their cause through excellent affiliates. Win-win-for-all affiliate networks are the order of the day for merchants seeking world-wide audience for their merchandise, especially of the software variety.

Almost all networks follow a revenue-share model with the advertiser. If he sells via the network affiliate, he pays the affiliate including the network a commission. Commissions to the network may be 20% or even 30% in some cases. Affiliates lend their technology, reporting equipment and creative (banners, spot, and links) and also charge per click, per lead or per sale. Rather a costly affair, if you are a merchant. You pay even if there is no sale that happens next.

What, then, is the best affiliate network for you? The answer is easy; an affiliate network with low operational costs and the commitment to go the extra mile. Fortunately, affiliate networks around the world are cleaning up their act. For starters, there is no set up fee, for advertisers and for publishers and there is complimentary real time service and support and speedy turnaround for advertisers. Then there are networks that charge no commission. They are just simply an interface. They produce their income from pop-ups on the publisher's screen, at no extra price to the publisher. To make things easy for registered customers, there is a control panel reporting service where you keep track of your orders and payments.

Networks also do other useful things for members like placing 120-day cookies in the visitor's browser. If he places an order throughout this period, the advertisers account is credited. Affiliate networks are also progressively taking on accounting services and affiliate pay-outs on behalf of merchants. In fact, they have prepared support cells to deal with customer queries. Also, the convenient prepaid MasterCard's offered by some networks have wide recognition. In addition, check if the local affiliate network propels you very easily into a global network. Do read through the FAQs on the network site to get the information of how they work.

Networks have a list of affiliate programs and publishers and also advertisers are free to strike an agreement with the other. Typically, the best networks are the CPA variety (Cost per Action). As an advertiser you would payoff the publisher only if your banner on his website sent the visitor to your website to make an order. You also get the benefit of the publisher's affiliate network. CPM and also CPC networks, where you pay the publisher for every lead generated (form filled) or every mouse click, accordingly, are more publisher-centric than advertiser-centric. The flip side is that there are higher commissions to pay on the CPA networks, though you gain on quantity.

All it takes is a thorough research to zero-in on a program that works out for your site.

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