Now that you have a few articles under your belt and have a handle on fundamental techniques for advertising them, it's time to take a step up and deal with a number of advanced article marketing skills. These activities will take your article marketing efforts to a totally new level:

1. Approach editors directly.

As soon as you've established your own ability to put out high-quality articles on a consistent basis, it's time to see if you can bypass the middleman (the article directories) and provide regular content material to a newsletter, weblog, or website. Find editors of publications or websites in your niche. Pull together a short list (with links) to some of your favorite pieces that may be appropriate for their viewers, and email them a brief note introducing yourself, presenting the links to your material, and asking if they'd be interested in receiving regular, unique content from you for publication. The advantage for them is that they know they can count on high quality content that isn't appearing elsewhere on the Internet; the benefit to you is that you would be able to reach a target market on a regular basis, therefore compounding the "expert" effect.

My favourite resource that teaches this method can be discovered at:

ebookprofitscoach.com/how-to-blog-tour.php

2. Add in appropriate key words.

Key phrases are words or phrases that a potential reader would use in an online search engine to look for data on a specific subject. By using key terms, you've got a greater chance of someone being linked to your article from an online search engine, thus potentially increasing the traffic to your own site.

The key to key words (pun intended) is to think just like your reader would think. For instance, if you want to draw people to your handmade greeting card site, you may want to include key terms and key phrases in your article and title like:

greeting cards

greeting card use

sending greeting cards

occasions to send greeting cards

selecting greeting cards

handmade birthday cards

anniversary greeting cards

While key terms are no assurance that your article would become the number-one ranked link on Google, it will certainly help people find you in the huge wasteland of the Internet.

3. Re-use your own articles in other media formats.

Upon getting a group of targeted articles, re-use them by recording them as audio or video and releasing them online. Some people simply respond more easily to other types of communication, so by offering a wide range of media types, you expand your reach. It's just another approach you'll be able to connect with your target market in the way in which they prefer.

Article marketing is a rich and sophisticated technique for drawing your audience to your site. There are so many different techniqies to continue to market your articles that you can spend all your time discovering new methods to leverage the work you've already created. The best part is, there's something for everyone!

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